It was pretty cold out, so I wore my toque when I went to pick up the two-four. On the way I got a double-double, but I tripped and spilled it all over a chesterfield someone had dumped in the alley.
British Airways is looking to win over potential travellers with a whimsical ad campaign that plays on Canadian-only terms for a winter hat, a case of beer, a cup of coffee and a couch.
The airline is using digital ads as well as a Facebook and Twitter campaign. When customers successfully complete the quiz, revealing their identity as a “real Canadian,” they can redeem special offers on flights, hotels or car rentals, according to a representative from British Airways.
The campaign accompanies a “Not an American” offer, and the airline says it’s aiming to acknowledge that Canadians have a unique cultural identity — even though they’re often confused with Americans when travelling abroad.
British Airways’ campaign comes as other European airlines attempt to woo Canadians. On March 30, Air France launched a direct Vancouver-to-Paris flight and has ramped up its Vancouver-area advertising.
@jenstden
