Leadership Strategy and Tactics: Field Manual by Jocko Willink
Former U.S. navy SEAL Jocko Willink takes a good look at leadership theory. Willink retired from the navy in 2010 and formed a company called Echelon Front, which offers leadership programs and training. He expertly converts leadership theory into practice and action. This book is for leaders at every level and is useful for those who plan on winning the leadership game.
See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz
Avery Swartz offers a friendly and accessible guide for small businesses to get the most out of digital marketing. You don’t need to be tech savvy to follow her five-step program and create a digital presence for your business on a variety of platforms. Learn how to keep track of digital sales and web presence with real-life examples as Swartz shows you how to use the internet effectively.
Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work by Dr. Cindy McGovern
Follow the great sales advice of Cindy McGovern, who sees a budding salesperson in everyone. McGovern shows us that we are constantly creating and selling a better version of ourselves while we are working. We sell ourselves in all kinds of ways, for example, through referrals, interviews, networks and business connections. McGovern outlines a five-step program that will help prepare you to attract new business and retain customers along with promoting a better version of yourself.
#MeToo in the Corporate World: Power, Privilege, and the Path Forward by Sylvia Ann Hewlett
Sylvia Ann Hewlett presents a valuable analysis of the #MeToo movement in the corporate setting. She uses powerful new data to showcase how the movement focused on white women and offered little support to other vulnerable groups such as the LGBTQ community. Hewlett goes on to look at the damage done in the workplace as leaders become more wary of supporting young, ambitious women. Lastly, she offers solutions and actions to help educate staff and raise awareness of ongoing discrimination.
Sizing People Up: A Veteran FBI Agent’s User Manual for Behavior Prediction by Robin Dreeke and Cameron Stauth
Robin Dreeke was a former director of the Federal Bureau of Investigation’s behavioural analyst program. He has more than 20 years of experience in social psychology and knows how to build relationships with both colleagues and informants. Dreeke offers a system to help you gain insight on how to read people and spot the difference between people who cannot be trusted and people who have your best interests at heart.
The Leader’s Greatest Return: Attracting, Developing, and Multiplying Leaders by John C. Maxwell
Global leadership expert John C. Maxwell argues that the more leaders there are in a company, the more successful that company will be. Maxwell suggests that a leader-intensive enterprise makes space for new leaders to emerge in a company, which in turn creates a higher standard of leadership overall, boosting growth and security.
No Way But to Fight: George Foreman and the Business of Boxing by Andrew Smith
George Foreman’s life and career are championed by sports management and history writer Andrew Smith. Using declassified government documents and new interviews, Smith chronicles Foreman’s career as a boxing champ; he then moves on to Foreman’s retirement years when Foreman became an ordained minister and a successful businessman. •
