Christine Pilkington: Founder and CEO of Crisp Media Inc. (VancouverMom.ca)
Networking is an essential part of running a business. Here’s how to make sure you stand out from the crowd.
Be clear on why you’re there. Who will be attending this event? Will your target customer be there? Your time is limited; spend it only on events that will help you get closer to your goals.
Know what your business is about. Have a polished 30-second elevator pitch ready. You don’t need to explain the whole thing, just a few key points to get the conversation started.
Listen. Really listen. Jumping into “pitch mode” can be a real turnoff. Listening first also gives you a good chance to customize the information about your business.
Don’t monopolize. People are there to meet other people. Avoid being that person who talks someone’s ear off. Read body language and exit gracefully.
Create quality relationships. Belong to at least one or two associations or groups. You’ll stay in touch with regular attendees, and it’s easier to meet people when you’re in familiar territory among friends.
Know the organizers. If you join an association, get to know the key people involved. A good organizer knows his or her membership and will be able to introduce you to other attendees that might complement what you’re doing.
Follow up. Don’t let those business cards collect dust at the side of your desk. Schedule time in your calendar to send followup emails or update your LinkedIn connections. Do this the next day when the interaction is still fresh and top of mind.
Use Twitter before, during and after the event. Twitter is a great way to keep the conversation going well after an event is over. Follow and participate with the hashtag stream if one’s available. Pay attention to who else is participating for additional opportunities to connect with people you didn’t have a chance to meet at the event. •
