Members of Generations Y and Z rank loyalty very low when it comes to relationships with present and future employers, according to the results of a Randstad Canada survey released February 26.
So low, in fact, that survey respondents said loyalty will be the trait that is least likely to be associated with their generations.
Despite this lack of loyalty, Members Generation Z – currently ages 16 to 20 – and Generation Y, or Millennials – ages 21 to 34 – say they expect a lot from employers in terms of social responsibility. Fostering diversity is a priority, they say, with gender equality being the most important thing.
They also say they expect a wide range of benefits from their employers. The most important one is health insurance, followed by work flexibility – which would include 4-day weeks, telecommuting, etc. – and training and development.
But the two generations are not identical in their thinking, the survey found.
“While they may share some similar traits – both generations are collaborative, tech-savvy and socially engaged – we can’t assume both Gen Y and Gen Z workers have the same motivations, work styles or even goals,” said Randstad Canada’s senior vice-president of human resources Faith Tull.
They come from different historical and social backgrounds that impacts their view of the world and of organizations. In today's diversified employment market, it is important for employers to understand what motivates and inspires both Gen Y and Gen Z.”
Randstad refers to the younger group as “the realists,” who expect to have to work for success and plan to be frugal shoppers. Millennials, on the other hand, feel being “discovered” is a higher priority than working hard, and say they prefer to shop luxury brands.
Generation Z members say they are driven by career advancement, while the older group cited making money as a goal.
Infographic source: Randstad Canada
