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Forty under 40 Award winner profile: Carly Moir

Founder and creative director, White Canvas Design Studio

BIV is proud to recognize Carly Moir, founder and creative director of White Canvas Design Studio, and 39 exceptional business leaders with 2022 Forty under 40 Awards.

Each recipient is featured in BIV's annual Forty under 40 Magazine, and will be celebrated at an awards gala Feb. 22. Profiles of each award recipient – originally published in the magazine – will be available at in the days ahead.

Who or what is responsible for your work ethic?

Both of my parents were entrepreneurs so I was exposed to this lifestyle from a young age, but I’d have to say my work ethic stems from playing competitive sport. Breaking down a big goal into smaller, achievable steps is a skill I still use and value.

What drives you?

Empowering young women and working mothers in the workplace is what really lights me up. I have a four-year-old daughter of my own who keeps me accountable to this. She’s my infinite source of inspiration to lead by example and create real change.

A favourite book you would recommend?

Untamed by Glennon Doyle was a life-changing read for me. I’m a little biased as the co-author of this one, but The MomBabes: A Motherhood Anthology (Volume 1) is a special project near and dear to my heart.

Now that you are (or are close to) entering your 40s, what goals have you set for yourself?

Being intentional about how I spend my time seems to be a current theme for me. I’m working on setting a pace for myself where I don’t feel rushed, and where I can create the necessary space for creativity.

What was your childhood career dream?

To become a writer.

What was your toughest business or professional decision?

To continue building the business without having a partner or investors. After years of reinvesting profits back into the business, looking back, I’m grateful I was able to do this on my own terms and timeline.

What advice would you give your 20-year-old self?

Not every business starts by marching in and quitting your corporate day job. White Canvas was 10 years in the making and started as a freelance side gig. Just keep working on your side hustle passion project and be patient with yourself. It will all unfold as it should.

What is your best habit?

Generally being proactive, and prioritizing movement as part of my daily routine. I find it makes a huge difference in my mental health and the energy I bring to the day.

Tell us one improbable fact about yourself.

I played competitive softball, both at Simon Fraser University and as the starting third baseman and captain for Junior Team Canada in 2007.

What is the biggest lesson you’ve learned in business?

Make it a priority to celebrate the wins, and find joy in the everyday moments with the people who matter most.

What career highlight are you most proud of?

Opening our new office this year. I took a risk during the pandemic to purchase our own space. It was a big moment for me to see it all come together and welcome our team and clients.

Read the profiles of all 40 award recipients in BIV's annual Forty under 40 Magazine. Register to recognize this year's winner at the Forty under 40 Awards gala on Feb. 22.