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Forty under 40 Award winner profile: Mehrsa Raeiszadeh

Co-founder and COO, MintList Technologies Inc.

BIV is proud to recognize Mehrsa Raeiszadeh, co-founder and COO of MintList Technologies Inc., and 39 exceptional business leaders with 2022 Forty under 40 Awards.

Each recipient is featured in BIV's annual Forty under 40 Magazine, and will be celebrated at an awards gala Feb. 22. Profiles of each award recipient – originally published in the magazine – will be available at in the days ahead.

Who or what is responsible for your work ethic?

My parents – integrity, passion, perseverance and kindness.

What drives you?

The love I have for our planet and what’s on it. I want to leave it better than how I found it, in any way I can. Building innovative solutions to make our lives better will always be a part of my life.

A favourite book you would recommend?

For work: Rocket Fuel by Gino Wickman and Mark C. Winters. For life: 101 Ways to Transform Your Life by Wayne Dyer.

Now that you are (or are close to) entering your 40s, what goals have you set for yourself?

A TED Talk!

What was your childhood career dream?

To become an actress.

What was your toughest business or professional decision?

To let go of an amazing team member for going against our company values.

What advice would you give your 20-year-old self?

Discover your unique ability and focus on that rather than focussing on improving your weaknesses.

What is your best habit?

Continuing to motivate myself to improve, even after a failure, regardless of how I may feel about things.

Tell us one improbable fact about yourself.

I was a professional swimmer with national records.
Best piece of advice ever received?

If you have a choice to be right or to be kind, always choose kind!

What is the biggest lesson you’ve learned in business?

It’s all about people.

What career highlight are you most proud of?

Getting hooded by my PhD professor at my graduation ceremony when he whispered in my ear: You’ve made me super proud. I finished my PhD in a different discipline in three years, with more than 20 publications and multiple patent applications, with a 4.0 GPA at the Georgia Institute of Technology.

What’s left to accomplish?

Make MintList a verb – I MintListed my car!

Read the profiles of all 40 award recipients in BIV's annual Forty under 40 Magazine. Register to recognize this year's winner at the Forty under 40 Awards gala on Feb. 22.