Vancouver-based eyeglass and contact lens seller Coastal Contacts Inc. (Nasdaq:COA; TSX:COA) announced January 18 that Internet Retailer magazine has ranked it as the third best company at generating web traffic from social media sources.
The top 10 companies on Internet Retailer magazine’s 2013 Social Media 300 list were:
1. wwwPetflow.com
2. www.Fab.com
3. www.Coastal.com
4. www.Totsy.com
5. www.Birchbox.com
6. www.KingArthurFlour.com
7. www.JackThreads.com
8. www.NBA.com
9. www.Nastygal.com
10. www.ModCloth.com
“Social media is a valuable tool for business as it results in lower customer acquisition costs as our customers become our sales force," said Roger Hardy, founder and CEO of Coastal Contacts.
“It has always been our goal to serve customers in a way that inspires them to share their experience with friends and family, giving Coastal an X-factor in growing our business.”
Aaron Magness, Coastal Contacts’ vice-president of marketing, added that social media is a big part of the company’s marketing strategy and that Coastal will leverage the 900,000 “likes” or “friends” that it has on social media sites.
