Vancouver-based online suit-seller Indochino is continuing its rollout of a network of brick-and-mortar stores with its planned October 8 opening of a showroom in San Francisco.
The news comes a month after the company opened its first permanent U.S. brick-and-mortar showroom in New York.
Canadian showrooms include locations in Vancouver and Toronto .
The 3,661-square-foot ground floor location at 61 Post Street is in a 115-year-old heritage building steps away from the Montgomery BART and Muni station, two blocks from Union Square.
“We don’t see ourselves as an ecommerce company, we just want to help men get dressed whenever and wherever they need us,” said Indochino CEO Kyle Vucko.
He told Business in Vancouver this summer that, after he rolls out a number of permanent brick-and-mortar locations in major U.S. cities, he will reflect on whether the next course of action should be to add more North American showrooms in progressively smaller markets or to open showrooms in major cities in Europe and Australia.
Opening brick-and-mortar showrooms is an extension of the company’s so-called travelling tailor pop-up stores, which have been increasing both in number and duration in the past several years.
Indochino’s first travelling tailor pop-up store was in 2011, when it held a four-day opening on Georgia Street in Vancouver. It then had five pop-up stores in various cities in 2012, 12 pop-up stores in 2013 and is expected to have 25 pop-up stores this year
