Straighten up. It may help your company save money.
The Canadian Chiropractic Association (CCA) launched a free app October 16 – which also happens to be World Spine Day – that is intended to help Canadians improve their posture and spinal help.
A 2013 Conference Board of Canada study found that worker absenteeism cost the economy $16 billion in 2013. The CCA said that one-third of all absences – which would translate into more than $5 billion – are related to musculoskeletal pain, which can be helped by improving spinal health and posture.
The Straighten Up Canada app gives users free exercise videos and a feature that helps track progress. It also allows progress to be shared via social media.
“Canadians are becoming more sedentary and are experiencing postural issues at an earlier age due to the increased use of technology in both their personal and professional lives,” said Dr. Robert David, chair of the Canadian Chiropractic Association.
“What most people don't know is that practising simple exercises daily to adjust poor posture habits is one of the best ways to reduce aches and pains.”
According to the CCA, 43% of Canadians have had at least four issues caused by poor musculoskeletal condition. The main problems are back pain and stiffness (53%), headaches or migraines (44%) and neck pain (35%).
