Vancouver-based HootSuite Media Inc. has extended the functionality of its social media dashboard with new partner integrations, the company announced this morning.
The company stated that it has extended its app directory to include:
- MailChimp, which allows HootSuite users to view and search recent campaigns, share campaigns to social networks and view campaign results;
- Chime.in, which allows users to schedule and send chimes, leave and view comments and preview photos and videos;
- Identi.ca, which allows users to post status updates, monitor timelines and messages, track their replies and view conversations;
- Vision Critical Surveys, which allows users to share surveys with their social networks and monitor results in real-time; and
- RSS Reader, which provides a quick and easy way to view RSS feeds in the HootSuite dashboard and share stories and articles from these feeds to social networks.
In a statement, HootSuite CEO Ryan Holmes said that businesses today are social.
"Success depends on connecting with customers instantly across multiple social media channels and networks," he said, adding that the growth of HootSuite's App Directory gives clients an "arsenal" of social tools.
Last month, HootSuite landed a $20 million venture capital deal with Toronto-based OMERS Ventures.
Business in Vancouver recently sat down with Holmes to talk about what the company has done thus far and where it's heading.
