Vancouver-based HootSuite Media Inc. is launching a social media tool geared at financial services professionals.
The company this morning announced the launch of HootSuite Social Compliance, which it touts as "the most comprehensive social media pre-approval and archiving solution in the industry."
According to the company, the tool allows companies to archive, search and monitor social media based on specific metadata fields, including:
- message content: the copy contained within the original social tweet, message or post;
- social profile name: the name of the social network profile that sent the message;
- social profile type: the social network the message was sent on;
- post user: email address of the HootSuite user that created the message;
- post date: the date the message was originally posted;
- creation: the date the message was originally created, approved or scheduled; and
- modification: if the message was scheduled or on an approval queue, the user who last modified a message or the date it was last modified.
HootSuite partnered with Global Relay – a cloud-based message archiving, search and surveillance tool for the financial services industry – in launching the tool.
Earlier this month, HootSuite announced the launch of a collaboration tool for corporate teams.
