Men looking for casual sex can forget about using Plenty of Fish – the Vancouver-based online dating site is cleaning up its act.
According to Techvibes, POF founder Markus Frind says too many people are using his site for casual hookups and plans to make changes to discourage that.
"When I created POF, I wanted it to be all about finding relationships with the right person," said Frind.
"For the first seven years this worked really well. I got the site to 10 million users without any employees people and POF was generating a ton of relationships. But around three years ago, everyone started using the website via mobile phones."
According to Comscore, POF enjoys 67% of the mobile dating site market share. The casual nature of smartphones appears to have translated into more use for casual online hookups.
One of POF's search categories is "intimate encounters," which is being eliminated. The site will also change its age restrictions. No one will be able to contact another POF user if he or she is more than 14 years younger or older than the person they are trying to connect with.
According to POF statistics, 3.3 million people use the free dating site each day. The company has identified 6,000 single women looking for intimate encounters who actually turn out to be men posing as women.
"Intimate encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women," Frind writes.
