Scientific database ScienceDirect has released a list of “hottest articles” that include two on social media by faculty at Simon Fraser University’s Beedie School of Business.
Ranked in the top three is Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.
The research, by the Beedie team of Jan Kietzmann, Ian McCarthy, Kristopher Hermkens and Burno Silvestre, documents why social media is increasingly important for managers.
The No. 16 ranked article is Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy.
Authored by Leyland Pitt, Kirk Plangger and Daniel Shapiro from the Beedie School of Business and Pierre Berthon from Bentley University’s McCallum Graduate School of Management, the research reveals how international marketers can harness social media in today’s evolving marketing landscape.
