Weeks after okaying a controversial coal-handling expansion at Neptune Terminals, Port Metro Vancouver (PMV) is seeking help from a public relations agency.
PMV yesterday posted a request for proposals (RFP) on its website, seeking an integrated communications and advertising agency "to develop and implement a communications program that will increase awareness and understanding of the port and its role in facilitating Canada's trade, primarily amongst residents of its bordering communities in the Lower Mainland."
The port said it may also require "services to develop and implement an advertising program that promotes the port's facilities and services to customers, the international shipping community and industry stakeholders."
PMV described its ideal proponent as an agency with "deep experience in integrated marketing and public relations involving complex issues and diverse stakeholders."
The port's RFP requires proponents to submit cost estimates, but states that PMV "does not bind itself to accept or reject any proposal, for any reason whatsoever and the lowest proposal will not necessarily be accepted."
PMV's approval processes have faced increased public scrutiny over the past few months, as two proposed expansions to port coal-handling facilities have drawn backlash from environmental groups and various local politicians.
Last month, PMV green-lit one of the two controversial expansions.
