One of the first lessons that Brandon Roe learned from his mentor, well-known TV personality and tech pioneer David Chalk, was to keep things simple.
“When I met David in 2000, I was in the middle of building my first software-as-a-service dot-com. He taught me a lot during my formative entrepreneurial years. Nearly 20 years later, I still rely on his lessons, one of which is the importance of keeping things simple.”
Roe stresses the importance of simplicity in business.
“At its core, a successful business needs just three things. One, find or develop a product or service with real value. Two, sell that product or service at a profit. Three, repeat Step 2 until you have as much money as you want. But often entrepreneurs let themselves be pulled in different directions, many of which have nothing to do with that process. Then they wonder why they have a revenue problem.”
Then there’s the importance of marketing. “So much of mainstream marketing is about branding and goodwill and other abstract concepts. That’s not a bad thing, but when dollars are tight, it’s not the most cost-effective. We take a different approach. For every dollar put into a marketing program, we ask how many dollars are coming back out? It’s a simple concept but one that can really tell you how effective your marketing program is.”
Roe is also concerned with how complexity gets introduced into the sales conversation.
“Many salespeople talk – especially in tech – about all the bells and whistles, rather than the one big problem the product actually fixes for the prospect. If salespeople spent more time focusing on the fix, they’d find that sales come in a lot easier. They would find it easier to raise money from investors. And they would enjoy higher profits.”
Roe has made simplicity an important part of his new white paper entitled Growth Hacks for B2B Tech Firms.
The paper fittingly makes only one simple promise: to share proven techniques that transform startup tech companies into market leaders.
Roe’s method is based on the early lessons he learned from Chalk combined with 17 years of hard-won experience working with clients in 43 industries, 8 countries and 3 languages – many of which had strong connections to the various disciplines that make up the tech world.
The report provides these lessons as a comprehensive framework that readers in the business-to-business (B2B) tech world – especially software-as-a-service firms – can use to grow more effectively, regardless of whether they are in the pre-revenue, product, growth or even scale phase of development.
A simpler (and proven) way to grow your firm faster
Former B2B tech firm founder and now growth strategist Brandon Roe shares what he’s used to help tech firms scale faster, capture more profits and make their investors happier.
The concept was first taught to him by well-known Canadian tech pioneer and Ernst & Young Entrepreneur of the Year award winner David Chalk. It’s been proven over 17 years with clients in 43 different industries, 8 countries and 3 languages.
To receive your complimentary copy, please visit www.growthhacksforb2btech.com, or give us a call at (604) 534-0915.
