You’re considering entering a new market and want to learn everything you can to increase your chances of success. But let’s face it: market research is expensive and time-consuming, especially for smaller businesses. You know you have to do the homework and the due diligence, but wouldn’t it be great to get some direction from the experts? If you could call up some experts, to tap into their knowledge and ask them some questions?
Actually, you can. At edc.trade, you can connect directly with Export Development Canada’s Market Entry Advisors, as well as view previous questions and answers from five experts, including legal professionals, CEOs, market representatives and others. Most of these experts have included their full contact information. You can connect with these experts and delve into helpful facts and stats for a number of major exporting markets such as China, India, Mexico and the United Kingdom – with more markets being added on a regular basis.
Quality connections, quality questions
One example of a subject matter expert featured within the market series is Mike Manson, chairman of TaraSpan Inc. and partner of Wesley Clover. When Manson, a strong proponent of global expansion for technology companies, co-founded TaraSpan in 2005, he chose India as a market for world-class products from the West. As well, he focused on India as a source of exceptional technical talent, by providing a platform for western technology companies to succeed in India. Manson also oversees the Alacrity India investment fund and mentors the technology startups within the portfolio.
Here’s an example of the kind of question Manson answered as featured market advisor for India:
Q: What market entry strategies work best in India?
A: Depending on the industry you’re selling into there are different ways to enter the market. If you have a software product for telco operators and you know exactly who you need to be talking to, you want a model that’s more direct, so you would set up a company or a liaison office. If you’re selling a product into the enterprise market, you want to look at a distribution model and partner with a reseller who has the breadth and network to handle and reach the entire market.
To get in touch with the expert advice you need, click here to tap into the knowledge of Export Development Canada’s Market Entry Advisors.
