There are hallmarks and characteristics that roll off the page when it comes to describing the requisite skills any business owner needs to possess.
Curiosity, integrity or a nose-to-the-grindstone work ethic are among the first that come to mind.
While S.U. Moon embodies all of those traits, perhaps his greatest strength is his knack for foresight and persuasion It even alludes to as much in his company’s name.
Driven by resilience
S.U. Moon is the founder, president and CEO of Foreseeson, a leading electronics, manufacturing and distribution firm that’s poised to celebrate 25 years in business.
“I really do think that notion of foresight really captures his mindset,” explains his son Bryan Moon, who serves as Foreseeson’s marketing director. “He's not necessarily the most technical person; he had to learn everything on his own. But he always had this vision to look forward and action.”
S.U. Moon leads Foreseeson with foresight and resilience, guiding the firm toward 25 years of innovation. Photo via Foreseeson
Based in Richmond, Foreseeson specializes in three core areas.
Its manufacturing and electronic manufacturing arm provides true end-to-end support with a flexible workflow designed to serve businesses of all sizes. Foreseeson’s proprietary EMS platform, 1EMS, gives clients real-time visibility into their product’s status — covering production, quality control, inventory and shipping.
The company’s electric vehicle supply equipment division (EVSE) delivers comprehensive 360-degree EVSE solutions, including hardware and software, pre- and post-installation support, solution extensions and sustainability-focused planning. Foreseeson is the only Platinum ChargePoint Partner in Western Canada, offering unmatched product access, deep expertise and the ability to tailor solutions for both public and private infrastructure.
The final pillar falls under IT security distribution. Foreseeson is Canada’s first national IT security distributor of Fortinet Security Products with deep product expertise and unmatched technical support. As the only Canadian-based distributor, the company ensures all sensitive data remains in-country, meeting the highest standards for data privacy and security.
Foreseeson delivers end-to-end manufacturing, EVSE solutions and IT security distribution with unmatched expertise and tailored support. Photo via Foreseeson
Strength in vision
It’s all led to Foreseeson now being one of Canada’s top Fortinet and ChargePoint distributors, bringing unmatched technical knowledge, trusted project management and a strong client-first approach that ensures every product is built and delivered with the excellence it deserves.
Bryan explains that the company’s broad-based business model grew naturally over the years, as his father’s foresight enabled one division to flourish into three in a manner that was both organic and intuitive.
“There's one quote that my father always re-iterates – ‘If you want to go fast, go alone but if you want to go far, go together,’” Bryan says.
That mindset has seen the company weather all manner of storms over a quarter century: adapting to life and commerce in a post 9/11 world; navigating the stock market collapse of 2002 and 2008 and more recently, being able to pivot around challenges presented by the COVID-19 pandemic.
Where other companies contracted or laid employees off, Foreseeson grew and invested more in its people; and when consumer confidence sagged, S.U. Moon viewed markets with strategic confidence.
The change has been nothing short of dramatic. What began with a handful of employees based out of a 200-square-foot office in Richmond is now a $50-million company with more than 100 employees working out of 45,000 square feet of operational space.
It’s a story that quite literally embodies the Canadian dream.
“When you come to a new country and don’t speak the language or have much training, you have to be adaptable – you literally have no other choice,” Bryan explains. “Working hard and being able to change is ingrained in my father.”
Learn more about Foreseeson’s innovative solutions by visiting foreseeson.com today.
