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Hospitality, Marketing & Tourism

B.C.’s marketing industry proves robust through pandemic

B.C.’s marketing industry proves robust through pandemic

Clients and expectations are growing alongside changing consumer demands
As B.C. restaurants rebound, tipping tapers among patrons

As B.C. restaurants rebound, tipping tapers among patrons

B.C. restaurants are on the mend from pandemic restrictions, data from Statistics Canada shows. However, when it comes to tipping, a new poll suggests Canadians have less of an appetite.
Canadian discount airline launches new $49 Vancouver flight to Ontario

Canadian discount airline launches new $49 Vancouver flight to Ontario

One-way tickets start as low as $49 out of Vancouver International Airport
Marketing strategy of hiring influencers could be hit or miss

Marketing strategy of hiring influencers could be hit or miss

Planning and strategy can shape effectiveness of influencer campaigns; online tools can track them
High costs fail to dampen Canadian demand for travel insurance

High costs fail to dampen Canadian demand for travel insurance

Travel insurance soared by more than 1,000 per cent, year-over-year during the pandemic
B.C. hotel industry struggling with labour shortages, increased costs

B.C. hotel industry struggling with labour shortages, increased costs

Prince George's role as service hub helped maintain demand for hotel rooms during pandemic
Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

"There is potential for it to reopen in the future, parts of it, definitely," says B.C. tourism minister. The Royal B.C. Museum had announced in November 2021 that it was closing sections of its third floor “to start the process of decolonization in those galleries.”
Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

A recent report prepared for Banff, Canmore and Jasper underlines what the tourism-based communities have long lobbied the provincial government for – an official tourism-based status that helps support the weight of their visitor economies
Events happening in Vancouver this weekend: Feb. 10-12

Events happening in Vancouver this weekend: Feb. 10-12

Valentine's Day events, a roller skating movie night, pottery brunch and more are on the calendar this weekend
New design, dishes on the menu at remodelled Earls Test Kitchen in downtown Vancouver

New design, dishes on the menu at remodelled Earls Test Kitchen in downtown Vancouver

The venue was recently redesigned, and of course features new in-development dishes