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A Sneak Peek at BCAMA's 2015 VISION Conference

People say “There’s a time to listen” – but to what? As marketers, we are inundated with countless articles, web links, news briefs and white papers that analyze the industry’s future.

People say “There’s a time to listen” – but to what? As marketers, we are inundated with countless articles, web links, news briefs and white papers that analyze the industry’s future. But how do we separate the actionable information from the mere noise?

At this year’s full-day BCAMA VISION Conference on April 23rd, 2015, marketers will discover leading-edge marketing innovations and ideas, all delivered by today’s visionaries and leaders.

These visionaries and leaders will share their passions, experiences and strategies based on this year’s theme: There’s a time to listen. And attendees will undoubtedly listen eagerly as these internationally renowned speakers reveal the latest industry developments, best practices and innovative marketing tools, all of which will inspire attendees to rethink their marketing strategies and reboot their campaigns.

Plus, the conference’s LOUDtable sessions, which are unique to VISION, will offer attendees the chance to listen – and participate in – frank, honest and insightful discussions about real-time marketing issues. And yes, it does get loud!

The 2015 VISION conference highlights five international speakers:

Russ Klein, Advertiser of the Decade and the newly appointed CEO of the American Marketing Association, has led marketing teams for several of the world’s leading consumer brands, including Burger King, Dr Pepper/7UP and Arby’s. A pioneer in merging digital methods and broadcast media, Russ will share his expertise on stakeholder management, branding and franchising, and on how to inspire marketing in a new era.

Partner to both Fortune 100 organizations and start-ups, Aaron Dignan will reveal his research on the Responsive Organization. Learnhow some of the most successful companies use completely differentoperating models, with case studies on Tesla, Airbnb, Uber, Amazonand Valve. When he’s not speaking at conferences, Aaron advisesglobal brands and organizations on the future in an increasinglytechnological world.

The agency CEO who “makes love, not porn”, Cindy Gallop will be sharing her actionable insights on the future of marketing and strategic digital business models. An energizing and passionate speaker, Cindy is the former Chair of NYC’s Bartle Bogle Hegarty, where she ran award-winning global accounts such as Coca-Cola, Ray-Ban, Polaroid and Levi’s.

Rand Fishkin, The Future of SEO, will explore the benefits and strategies of search engine optimization (SEO) investments, providing tactical and actionable tips that will make SEO and organic search work for your organization. Known as the Wizard of MOZ, Rand has spoken to teams at Google, Facebook and Microsoft, presented to the UN, Stanford University and NPR, and now he’ll take the VISION Conference by storm!

Susan O’Brien, a marketing guru who’s been known to pump teams and tires, is the VP of Marketing at Canadian Tire. Susan will share her knowledge of the retail industry and talk about her leadership through several important brand positioning and strategic marketing initiatives.

Now in its 26th year, the BCAMA VISION Conference marks one of the few times each year when BC’s active and talented marketing community comes together under one roof to share ideas for a full day. Attendees will benefit from cutting-edge insights from leading consultants and future thinkers who will give their business strategy and digital knowledge a competitive advantage. There’s a time to listen, and that time is now.

VISION 2015 will be hosted by Jody Vance from Breakfast Television. Doors open at 8 am at the Sheraton Vancouver Wall Centre on Thursday, April 23, 2015. Before and after the conference, join the Twitter discussion at #BCAMAVision.

For more information or to register, go to

Top 7 reasons to attend VISION 2015

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