Situated on the idyllic Sunshine Coast, located near a pristine oceanside boardwalk and a two-minute walk from all the nearby amenities, an upcoming investment opportunity offers a rare caveat —scarcity and affordability.
These proposed multi-family projects in downtown Sechelt represent the latest in unique investment opportunities from Performing Equity (PE).
PE’s team has more than three decades of experience, successfully acquiring, developing, and/or repositioning 114 multi-family and resort properties, totalling more than $1 billion in Canada, the U.S. and Mexico.
“This is a trophy site in downtown Sechelt in a AAA location,” explains John Murphy, PE’s director of acquisitions. “In terms of B.C. waterfront, they aren’t making any more of it, and in most cases, I wouldn’t call it affordable at all. In this case, we’ve got a trophy location, and the price point of the proposed condominiums is affordable.”
PE helps clients create wealth through the acquisition and participation in what’s referred to as “wealth-selected real estate.”
This process focuses first on identifying markets with very strong fundamentals. This indicates that the marketplace is going to perform extremely well over the long term, driven by its desirability and growth – if you get in today, you’ll be very happy in 20 years.
“Our system mitigates risk and serves to bullet-proof the investments,” Murphy describes. “Everything that we focus on is first about capital preservation – preserving the investor’s capital first and getting a great return second.”
PE’s proven track record is built upon three foundational pillars.
Identifying emerging markets
If all you did was look around your own area for investment deals, your options would be limited: over a 20-plus year period, you’d have maybe three instances to capitalize on a good opportunity.
“We’re not geographically limited – in each province and sub markets across Canada, our clients have done extremely well because of when we got in and where those individual markets were in the cycle,” Murphy says.
Taking care of the hard work
Selecting the right market, the right project and working through all the variables is part of the PE promise.
Often, investors make decisions specifically on the face value of the target return, without understanding that, in many cases, the promised rate can be different from what you receive at the end of the day. The PE system team helps clients avoid those pitfalls.
“It all boils down to the ability to execute and risk manage,” Murphy says. “There are headaches in real estate, but our team has a 30-year track record of successfully dealing with them.”
An open, transparent process free of confusion
The staff at PE make a point of getting to know their clients, their level of experience and their investment confidence from the word go.
“The thing that really takes the fear out of this process is open and transparent communication,” Murphy says. “If the comfort level is there, and clients are ready to invest, that’s great. And if not, that’s OK too – we’ll continue to work for and with them to find a project that’s right for them.
For more information on how Performing Equity can guide you through your unique investing experience, visit performingequity.com.
